Experience - suzie elles

Experience is more than a resume.

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Professional Experience

February 2020 - Present

Web Development & Digital Marketing Director

Suzie Elles Digital Creative | February 2020 – Present

Creative director and business consultant for digital marketing, web development, and SEO for startup to mid-sized companies. Work with clients to conceive, design, and build a website to meet their needs and target their desired demographic. Create and/or update their social media platforms, organize overall branding strategy, strategize market introduction and rollouts. Create Google business platforms, set up Google Ads, Analytics, and organize digital business assets. Deliver digital business strategy support on an ongoing basis.

Digital Marketing Operations & Project Manager

Schmidt Family of Companies | April 2022 – November 2023

A $2 Billion parent company to its full-service real estate brokerage franchises specializing in Luxury, Residential, Commercial, Mortgage, Title, Relocation & Property Management. Oversees tactical operations for a team of 6 digital marketing specialists servicing realtors as well as responsible for creating and implementing digital marketing, social media, and web development for a regular docket of in-house clientele. In sixteen months have built and implemented new systems including but not limited to: client intake procedures, spearheading migration of digital asset management from server to DAM, launching project manager workflow automation SOP, and designed and developed new websites for Schmidt Coldwell Banker franchises in Florida and Michigan. Promoted three times. Set up and implemented new Google ads and analytics for the entire company, trained upper management and marketing team on proper setup and utilization. Currently reorganizing the marketing group’s Meta Business Suite infrastructure under best practices to correctly manage over 100 clients and also provide them high-value reporting.

Web Developer / Graphic Designer

ThrivePop – Digital Marketing Agency | October 2021 – March 2022

A boutique digital marketing agency focused on servicing clients in cannabis, IT, and manufacturing industries across the US. Responsible for website builds, SEO management, and graphic designs for clientele. Oversaw branded content curation and start-to-finish web development. Worked with clients to understand their digital needs and develop strategies to promote their online presence.

Art Director

Extra Credit Projects – Marketing Agency | June 2019 – February 2020

Worked in an individual capacity as well as on a team. Provided next-level creative and award-winning out-of-home advertising. Completed start-to-finish company identity creation and branding which included business naming, logo design, color palate, brand typography, brand style guide, social media graphics, email templates, stationery, ad design, packaging, and branded merchandise.

Creative Director / Buyer - Women's Footwear & Accessories

Extra Credit Projects – Marketing Agency | October 2017 – May 2019

Oversaw development and creation of digital and print advertising. Maintained vendor/customer relations, and created advertising and local retail promotions to build awareness and drive sales. Responsible for out-of home/billboard advertising, social media marketing, email campaigns, start-to- finish website design and development, SEO management, and developed e-commerce functionality. Managed marketing budget. Trained, scheduled, and coached employees.

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Programs/Skills

Marketing:

MailChimp, Constant Contact, Google Business Suite, Google Analytics, Google Search Console, Semrush, MOZ, Adobe Creative Suite

Social Media:

Facebook Insights, Twitter, Instagram, Google My Business, LinkedIn, SocialPilot, Meta Business Suite

Additional:

WordPress, Shopify, Squarespace, Wix, Trello, TestimonialTree, MoxiWorks, Adobe Photoshop, Adobe Indesign, Canva, Slack, Zoom, Go High Level, BrandFolder

…and more